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  • Kristian Krohn Djurhuus

Humans@work: Adopting work technology

Opdateret: 30. dec. 2020


With the surge in work technology and remote work, we need to ensure that we truly leverage the usage of our digital tools and assets in 2021. Organisations need to prioritize establishing a common ground for how we collaborate.


Take a look at this picture from the Easter Parade in 1900 in New york City. The parade is fully made up of horse carriages. However, If you look close enough within the white circle, you might be able to spot the only car?

(Photo: George brantham collection, 5th avenue; NYC, Easter Parade)


In 1913, this picture had changed completely. Here is a picture from the same parade thirteen years later. Can you spot the only horse carriage in the white circle?

(Photo: George brantham collection, 5th avenue; NYC, Easter Parade)

This adoption of motor vehicles did not happen overnight and it did not happen linearly either. As with most adoption of technology it generally happened in a S-curve. An S-curve of adoption that has just become much steeper and faster in our digital age. Needless to say, Covid-19 has naturally fueled this development.

(Source: Asymco, Blackrock)


The early adopters will be eager to get their hands on the newest technology to try it out. The experience of these early adopters, will determine whether they will be a new ambassador for this technology and start creating excitement for the broader majority. The initial adoption of Slack started with this buzz from the first-movers and then suddenly took an uplift. In Seth Godin's book "This is marketing" from 2018, he argues that this tipping point happened when the majority of people simply did not want to be left out .


Of course, there are many factors to consider in order to accelerate this adoption S-curve and ensure that organisations get value out of their collaborative platforms. One important matter to be aware of is the governing principles behind a successful adoption such as "What's In It for Me?" for the user.


Another very concrete measure for adoption, is the creation of super users or ambassador programs, which can act as an embedded tech adoption in the organisation. It's sounds quite simple, but it is important to reflect on matters such as:


- Who in the organisation should be ambassadors?

- How will you setup a feedback loop, so knowledge is shared?

- What is their role compared to IT-support?


Finally, when trying to get the overview of humans and technology, this simplified version of the Technology acceptance and adoption model (TAM) works well as a framework. It is a well researched method to anticipate what actually influences the end-users adoption and their actual use of technology:



Even though technology has pivoted, it is still true that humans and culture will eat everything else for breakfast .


So, what do we do? In our opinion, it is important to have a very visual and hands-on approach in learning that focuses on the end-users actual use cases and key business scenarios. The belief that free branded cakes in the cantine and a 2-hour powerpoint kick-off (now online) presentation will ensure adoption should hopefully be gone in 2021. The learning path should be divided into several bites and we always recommend to start with smaller agile groups.


When riding the S-curve in collaborative technology, it's crucial that some common ground is established. We recommend to have a simple collaboration contract in place. Keep it simple and focus on what is most important.


We integrate all these principles into our strategic and hands-on consultancy:


Interested in Technology adoption, Podio or Microsoft Teams?

Call us today at +45 71990588


WorkWays is part of Djøf digital transformation classes with technology adoption 2020/2021



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